Step 1: Leverage the power of a business Facebook page. Here are 3 steps for building a massive list quickly and use it to grow your tax business: So, at this point you probably wondering, how then do I build an email list and use it to grow my tax business? Best of all, it doesn’t take much time, effort, and energy to get going with email marketing. Email marketing is both easy to implement and affordable. The good news is email marketing is a very powerful marketing channel that enables you to build on your existing clientele and leverage it to expand your local tax business’ reach. It's only a matter of time until those holes in a wall tax offices around the corner from you catch up to you and snatch your previously loyal customers away. That’s right, regardless of how well known your local tax business is and how much of local institution your establishment has become, you simply cannot afford to be left behind by your smaller, faster, and more flexible competitors. If you continue to ignore this trend, you might not have much of a business left. The truth is your local tax business is under threat from competitors who use local search engine optimization (local SEO) and localized social media marketing. Simply having a well-established name in your local area is not going to cut it in the age of Facebook, Twitter, and Google Search. Local brands that have been passed on from generation to generation stand to lose out big to social media and Internet-driven competitors. In fact, even "local institutions" which have developed a tremendous amount of goodwill over several decades cannot bank on that goodwill. Your local tax business can no longer rely on local goodwill and word of mouth to bring traffic to your business. What makes things a little bit more complicated in the Age of the Internet is the online world has changed the rules of the game as far as local businesses go. If you own a local tax business, whether small or medium-sized, you don’t need me to remind you of the amount of competition out there.
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